Meghan McKenzie | Posted on
6 min read
It’s not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good news is, proofreading and copyediting software can help smooth out your content and add a little polish. Whether you want a quick grammar check or higher-ranking content in search engines, you’ve got […]
16 min read
White hat vs. black hat SEO, LSI keywords, SERPs — what do these terms mean, and more importantly, how do they interconnect within the vast universe of SEO? As we venture into 2024, the landscape of search engine optimization continues to evolve at a breakneck pace. But what does optimizing content for SEO entail in […]
12 min read
You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of SEO might provide an answer. But what is SEO article writing, and how can it help you drive traffic? We’ll dive into […]
11 min read
Amazon can be a highly lucrative marketplace — as long as customers can find your products among its massive inventories. As luck has it, it’s possible to create an impactful Amazon SEO strategy that pulls your listings out of the crowd and puts them in front of an audience. You just need to understand how […]
9 min read
Walmart has been a giant of the retail landscape for decades, so it’s probably not surprising to you to hear that it’s the second-biggest online retail brand in the United States. Only Amazon is bigger, and one thing both businesses use to increase their reach is partnership with third-party sellers. At Walmart, that partnership comes […]
12 min read
When it comes to optimizing content for search, any discussion is typically focused on Google. No surprise—Google not only transformed search, it remains the 800-pound gorilla. But there are other search engines that many people use instead of Google. Among those, Microsoft’s Bing is a real factor. It also presents an opportunity to gain traction […]
10 min read
Close to 90% of shoppers start their buying journey on digital channels. Before they even step into a storefront — potentially before they step out of their front door — consumers are consulting search engines to find out more about what product they might need or want. And that’s obviously even more true for purchases […]
12 min read
Search engine optimization is a priority for marketing teams of all shapes and sizes. Higher rankings mean more traffic, visibility and conversions – so the incentive is quite clear. However, SEO isn’t a one-size-fits-all endeavor. There are many different ways to approach SEO, and what works for one company may not work for another. In […]
25 min read
What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The answer to the second question is that we all care because Google cares, and if we want our sites to rank, E-E-A-T is the acronym of the day, […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.
