2 min read
We are inundated with content. The average American consumes 34GB of content a week. Human brains process up to 11 million pieces of stimulus a day. Chartbeat CEO Tony Hailepublished an article showing that over half of visitors leave a webpage in less than 15 seconds. So, how do you train your readers to read […]
2 min read
Just when you think you’ve figured out how to make Facebook’s News Feed algorithm work for your business, the social media giant shakes things up. Facebook has recently unveiled Instant Articles, and marketers are trying to decide how this is going to affect their content writing strategy. This new feature, which allows publishers to post […]
3 min read
As an online marketer, writing irresistible sales copy is one of the most important sales techniques that you can master. Regardless of the degree of awesomeness you have to offer your target audience, a forgettable sales copy will do nothing to improve your bottom line. So how do you create a sales copy that sells? Keep […]
3 min read
A recent survey conducted by Hubspot on the difference, at least perceived by marketing gurus and sales agents, between content marketing and their now well-known phrase they coined, “Inbound Marketing” has several others experts in the field expressly in opposition of their findings. I look at ‘inbound marketing’ as a way of marketing and content […]
2 min read
As more blog post writers leap into the blogging pool, it is important to differentiate your blog and keep visitors coming to your site. With millions of blogs already in circulation on the web, using a few key tips can help you stand out from the crowd. Try Out Of The Box Ideas Brightpod recognizes that […]
3 min read
The extraordinary rise of Instagram, Pinterest and Snapchat wasn’t the result of happenstance. Nowadays, visual marketing is becoming big business due to its extraordinary potential. According to a study by KISSmetrics, photo-augmented content gets 53% more Facebook Likes and 84% more click-throughs than mere text. The reality is that images can double page views overnight. If you’d like to successfully leverage […]
3 min read
For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]
3 min read
An investigation conducted by New York officials recently uncovered some shady business practices involving online reviews. Operation Clean Turf resulted in thousands of dollars of fines for at least 19 businesses. It was discovered that the businesses went through an elaborate process of hiring a marketing firm that sought individuals with the ability to write […]
4 min read
Content is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming up with that content isn’t really a problem when you learn to think of it in a different way. You may be shaking your head in disagreement as you read this, but […]
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